Behind the scenes & behind the counter: Pam Montoya & Cherie Austin
La Parada is the eclectic creation of a dynamic mother and daughter team who have combined their talents and interests to bring wonderful items from around the world and retro and vintage treasures all under one roof for your shopping enjoyment! (Notice our matching shoes? It was a total suprise when we showed up to take this picture...go figure!)
What we carry:
Around the World
La Parada carries items from many countries across the world, including: Mexico, Guatemala, Haiti, Brazil, Argentina, Paraguay, Chile, Peru, Spain, Morocco, Italy, Germany, Greece, Turkey, Pakistan, Kazakhstan, Uzbekistan, India, the Philippines and more.
Retro & Vintage
Pam always keeps La Parada stocked with retro & vintage treasures. From a collection of more than 300 pieces of clothing & accessories – only about 50 pieces are rotated seasonally. Items include: vintage lingerie, hankies, gloves, purses, and clothing from the 30’s to the 70’s. In the “Retro Kitchen” you will find vintage doilies, towels, table cloths, dishes, ceramic collectables, retro décor, and more.
Home & Garden
- Colorful Outdoor Planters & Fountains from Mexico
- Hand-built Wooden Benches
- Tin Mirrors
- Folk Art from Around the World
- Haitian Oil Drum Art
- Retro Kitchen Items
- Unique Rustic Furniture
Clothing & Accessories
- Brazilian Lace Tops & Shawls
- Silk Wraparound Skirts
- Unique Scarves
- Hand-tooled Leather Handbags & Wallets
- Gorgeous jewelry
- Vintage Clothing & Accessories
Gifts & Fun
- Cards & Paper
- Unique Coin Purses
- World Music
- Mexican Oil Cloth
- Folk Art Gifts
- Day of the Dead Ceramics
- Papel Picado
- Italian Leather Journals
- Milagros and More!
History – The Building & Land
La Parada means “the stop” in Spanish. Believed to have been a stagecoach stop, the name lends honor to the building’s rumored history. If accounts are correct, the building would have served as a place of trade along the Camino Real (Royal Road) between Mexico City and Santa Fe more than 100 years ago.
The building is constructed of terrone – a material similar to adobe. (Terrones are chunks of earth and organic material that were cut from the mud when the Rio Grande River would flood and recede. The sun-dried blocks were then used to build structures.) See the “truth window” that shows the preserved terrone wall on the east wall of the restaurant. Also, make sure you see the “nichos” in La Parada’s east room.
In 2002 the 12 acre property was purchased by property owner, David Montoya to preserve the land and save it from being turned into a 40-house development. Since that time, David has secured irrigation watering rights, and has been growing alfalfa and grass to maintain the agricultural integrity of this semi-rural area. Read more about the Alameda Fields below.
The beautiful land that exists to the west of the buildings consists of more than 10 acres. The majority of the land is utilized for growing grass and alfalfa by owner, David Montoya. A portion of the land adjacent to the restaurant – roughly 1 ½ acres – is being utilized to grow pesticide-free produce. The produce, herbs, and flowers harvested will be sold onsite, at neighboring growers markets, and will supply our restaurant. Check back for updates on the farm!
Are you ready to gather with your friends & family to enjoy local art, great music, and fantastic food? The restaurant's patio overlooking 10 acres of farm & pasture will be your new favorite spot to enjoy a beautiful North Valley evening. Several New Mexico chefs, renown for their farm-to-table practices, are involved to create an amazing menu of fresh and delicious "farm cuisine" utilizing produce grown on-site and locally sourced meats, cheeses, produce, wine, and craft beers from across New Mexico.
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